New Research : Traditional Recruitment Methods Still Favoured By Hiring Managers

Wed, 03/28/2012

Brussels, 28 March 2012 – While over one million people in Belgium are currently using LinkedIn,  nearly eight in 10 (78%) HR directors believe that social media platforms are ineffective as a recruitment tool or are unsure over its effectiveness, according to a new survey by Robert Half, a leading specialised recruitment consultancy. Furthermore, 47% executives think it is unlikely that profiles on networking sites will replace CVs in the future.

The survey of 200 Belgian human resources directors found nearly three in 10 (28%) executives are not using any form of social media in the recruitment process. Of those who are, 23% report using social networking sites to communicate with candidates and only 21% for sourcing them. While the temptation exists to check profiles on more social sites, like Facebook, only one in five (20%) HR directors report checking online profiles for behaviour and/or suitability.

Belgian HR Directors were asked, ‘How are you using social media in the recruitment process?’ Their responses:

Do not use


Communicating with candidates


Sourcing candidates


Checking online profiles for behaviour and/or suitability


Sourcing references for potential hires




Multiple responses were allowed

Frédérique Bruggeman, managing director of Robert Half Belgium : Social media’s popularity has grown dramatically in recent years and while many organisations have leveraged it as a successful commercial or employer branding tool, its effectiveness in recruitment has not been realised amongst the majority of organisations. Hiring managers are being tasked to do more with less and are finding it challenging to manage the large volume of profiles available through online networking sites, like LinkedIn. Using a recruitment agency can prove a cost and time-effective solution as they pre-screen, interview and reference candidates, providing hiring managers with the individuals who are most closely suited to the role.

“It is important, however, that candidates use LinkedIn to keep their professional network informed throughout their career. Candidates should manage their online reputation by ensuring their profiles remain current and professional. Posting newsworthy articles, participating in relevant discussion groups and conducting periodic online audits will help raise both personal and corporate brand images.”


Notes to editors

The survey was commissioned by Robert Half Belgium and conducted by an independent research company between December 2011 and January 2012; it includes responses from 200 human resources directors from across Belgium.

About Robert Half
Robert Half is the world’s first and largest specialised recruitment consultancy and member of the S&P 500. Founded in 1948, the company has over 350 offices worldwide and more than eleven in Belgium providing temporary, interim management and permanent recruitment solutions for accounting and finance, financial services, human resources, legal and administrative professionals. Robert Half offers workplace and job seeker resources at


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