What does a Marketing Assistant do?
The role of a Marketing Assistant is to assist the marketing management (director and employees) by organizing their events and travel arrangements, participating in the various projects and also by setting up product catalogues.
A Marketing Assistant is also known as a Marketing Officer. His responsibilities are similar and often confused with the job of Communication Assistant.
What are the responsibilities of a Marketing Assistant?
The responsibilities of a Marketing Assistant vary, depending on the structure of the company for which he works. He supports all employees in the marketing department by monitoring the offer of products and services, thus setting up a product/service catalogue while regularly monitoring orders, deliveries and production.
In addition, he supervises timetables by organizing the schedules of his superiors, planning travel arrangements and organizing appointments. The Marketing Assistant participates in the launch of a product or service by carrying out competitive monitoring and market research analyses.
The Marketing Assistant also manages phone calls (customers, suppliers, etc.) and may sometimes have to participate in sales meetings and look for suppliers.
What are the required skills and proficiencies for a Marketing Assistant?
- Proficiency in computer tools (MS Office)
- Fluency in Dutch and French is essential, any other foreign language is highly appreciated
- Good marketing knowledge
- Knowledge of how to use graphic design software (Photoshop, Illustrator, InDesign) can be a plus
- Good interpersonal skills
- Good synthesizing and analyzing skills
- Comfortable on the phone
What background is needed to become a Marketing Assistant?
A Marketing Assistant has generally obtained a Bachelor's degree in Marketing, however, other paths are possible.
What are the career prospects for a Marketing Assistant?
The Marketing Assistant can evolve into positions such as Product Manager, Research Manager, or even Marketing Manager or Digital Project Manager, depending on his or her ambitions.