A good e-mail application: here´s how it´s done

Because job openings are increasingly being posted online and most employers want you to react online to positions that you find interesting, it is highly likely that you will have to send an application by e-mail when seeking the perfect job.

Are you used to sending your motivation by letter, and do you have no idea how to send your cover letter via e-mail? 

Then read in this article what you need to pay attention to when sending a cover letter by e-mail and the best way to draft your accompanying e-mail.

Drafting a cover letter

Although you are not sending the cover letter by post, this doesn’t mean that the content or the structuring of the cover letter all of a sudden has to be different when you opt to e-mail an application. Even if you apply by e-mail, you retain the standard structure of a cover letter. So the letter isn’t drafted any differently when sending a cover letter by e-mail - it remains the same as the cover letter you send by post. 

Use an accompanying text for your e-mail application   

If you are sending your cover letter by post, all you have to do is enclose your CV. In this case, an accompanying text is unnecessary, because the recipient simply opens the envelope and sees your letter immediately. If you send a cover letter via e-mail by putting the letter in an attachment to the e-mail, it is important to write an accompanying text in the e-mail itself. For example, write that you are applying for position X and that the recipient can find your motivation and CV attached to the e-mail. Of course, if you paste your entire motivation letter into the e-mail itself (thus not attaching it), there’s no need to write any accompanying text in the e-mail.

Use a formal e-mail address  

Some people in their deep, dark past came up with "crazy" e-mail addresses and have continued using them up to the present day. If you´re going to send an e-mail application, it would be better to use a formal e-mail address for this purpose. So: no e-mail addresses like “[email protected]”, just a simple, formal e-mail address with your first name and last name.

Send the e-mail to a specific person

Job notices often mention the person to whom you should send the cover letter, although this isn´t always the case. If the job notice doesn´t indicate to whom you should send the cover letter, it’s a good idea to find out who should receive your letter. You can do so by simply calling the company and asking, so that you’re sure your letter will end up in the right hands. So never mail to a standard e-mail address like [email protected] or [email protected], but ascertain the proper e-mail address before sending the letter.

Indicate the position you are applying for in the subject line 

When you send an e-mail, you always have the possibility of filling in a subject. Some people don´t do this, in which case an e-mail is immediately labelled ´No subject´. That isn’t a good idea, however, because it means your e-mail will end up in a large pile, or in the spam folder, or might be immediately deleted by the recipient. So always give your e-mail a clear subject, and preferably put the position you’re applying for in the subject line. You can do this by putting a text like ´Application for position X´ in the subject field.  



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